About us


“Not everything that is faced can be changed, but nothing can be changed until it is faced.” James Baldwin

Shoot Films Not People. Our name inspired by the rally-cry of activists, filmmakers, and black people throughout the country in response to the acquittal of the four LAPD officers who had brutalized Rodney King, Shoot Films Not People is a film production company and apparel brand rooted in social justice. 

Originally founded in Chicago. Shoot Films, Not People offers powerful testaments to the black experience through film, as well as soft, but bold branded merchandise that features original artwork and limited reworked/reconstructed designs. These stunning pieces of wearable art send a clear message, inspire conversation, share voices of survivors, and help spread the message against gun violence. There is something for everyone.

As part of our never-ending commitment to lifting black voices and educating the public on the black experience through film, Shoot Films, Not People looks forward to supporting individuals looking to cultivate their own creative pathways in the future.

Shoot Films, Not People: Movies. Clothing. One message.